Effective selling skills: tools and techniques

This course provides the basic knowledge of sales understanding as a tool and action; leading participants to deepen sales understanding and impact on company growth, self-management learning, exploration art, opportunity planning and resource allocation. Participants also acquire many skills related to negotiation, overcoming obstacles, resolving customer issues and closing sales transactions. This course covers all the essential elements of customer service and should be applied when dealing with it directly. This course covers the effectiveness and durability of all communication skills and behaviors necessary to achieve the right response that ensures the satisfaction and happiness of customers in the most difficult situations.

Changing business environment

  • Evolution of personal sales
  • New Sales Competencies
  • Successful salesperson
  • Seller Profile Style (Self-Assessment Tool)

Setup and self-organization

  • Objectives from a sales perspective
  • Personal management
  • Time management for the vendor
  • Understanding psychology in selling

Mastering the sales process: from start to sale
Qualifications and customer search
Importance of customer search
Prepare the perfect customer profile
Understand sales progress
Before applying the methodology
How to conduct an effective competitive analysis

  • Equivalent or compensating the advantages of the existing competitor
  • Work on the strengths of the company against the weaknesses of competitors
  • Make a unique sale offer (USP)
  • Find and deliver value proposition to customers (CVP)

Application of methodology

  • Achieve the first positive impression
  • Art of removing barriers
  • Search and simulate sales solutions


  • Presentation mix
  • Essentials of Effective Presentation for Sale

Dealing with objections

  • Reasons for intercepting customers
  • Dealing with sales objections

Closing deals

  • Read the signs of desire to buy
  • Types of shutdown techniques

Follow-up and retention of customers

  • Dealing with customer complaints
  • Relationship Management Basics

Professional behavior with clients

  • Power effect behavior
  • Principles of Effective Conduct
  • How to act professionally with customers
  • Verbal and nonverbal elements of communication patterns

Target groups

  • Sellers, sales support team, sales department staff and customer service personnel who wish to build and develop their sales skills.

Target competencies

  • Qualities of Successful Seller
  • Sales and objection skills
  • communication skills
  • Customer service and retention
  • Outlook

At the end of the course, participants will be able to:
• Identify and adopt appropriate professional sales behaviors and skills to raise sales performance
• Develop self-critical practices to improve personal performance, efficiency and effectiveness of business
• Mastering and executing the sale process to handle objections successfully and close more transactions
• Manage customer expectations and overcome them to earn their loyalty and deal with them on a continuous basis
• Mastering the art of verbal and nonverbal communication to achieve an environment of respect and trust between the seller and the buyer

- Distributed non-intensive course and comfortably and schedules evening and Meret halls.

- The cost of training we are the least in the Kingdom of Saudi Arabia.

- Lecturers and professional trainers and experts in their specialization.

- Accredited by the Saudi Council of Engineers and the General Organization for Technical and Vocational Training session.

- Continuous contact with the lecturer after the course and during the course.

- You can re-attend the course free of charge.

- Present in all parts of the Kingdom.

35 training hours

No upcoming courses are scheduled
Contact Info
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    [email protected]

Our Branches
  • Jeddah
  • Dammam
  • Makkah
  • Madina
  • Cairo
  • Riyadh
  • Qassim

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