This program is specially designed to qualify marketing men and enable them to prepare a successful marketing plan that achieves the company's goals. This program targets marketing staff, marketing supervisors, marketing managers, as well as individuals who wish to join one of these positions.
Details and themes of the skills program to prepare effective marketing plans
The first axis: Introduction and concepts
• Principles and basics of marketing
• Marketing mix
• The nature and role of marketing analysis
• Marketing research and the impact of the surrounding environment
The second axis: development and marketing objectives
• Purchasing behavior (selling behavior)
• consumer's behaviour
• Production strategy (products)
• Advertising and promotion strategies
• Distribution strategy
• Price strategy
Axis III: Innovation in Marketing
• Innovation and new ideas
• Innovation in implementing marketing plans (product - price - promotion - distribution)
Fourth Axis: Designing and implementing a marketing plan in your field
• Common mistakes in preparing a marketing plan
• Secrets of successful marketing plan
• Workshops - brainstorming (many ideas and plans)
• Practical applications
- Distributed non-intensive course and comfortably and schedules evening and Meret halls.
- The cost of training we are the least in the Kingdom of Saudi Arabia.
- Lecturers and professional trainers and experts in their specialization.
- Accredited by the Saudi Council of Engineers and the General Organization for Technical and Vocational Training session.
- Continuous contact with the lecturer after the course and during the course.
- You can re-attend the course free of charge.
- Present in all parts of the Kingdom.
35 training hours