• About Course

    This program is specially designed to qualify marketing men and enable them to prepare a successful marketing plan that achieves the company's goals. This program targets marketing staff, marketing supervisors, marketing managers, as well as individuals who wish to join one of these positions.

  • Course Topics

    Details and themes of the skills program to prepare effective marketing plans
    The first axis: Introduction and concepts
    • Principles and basics of marketing
    • Marketing mix
    • The nature and role of marketing analysis
    • Marketing research and the impact of the surrounding environment
    The second axis: development and marketing objectives
    • Purchasing behavior (selling behavior)
    •    consumer's behaviour
    • Production strategy (products)
    • Advertising and promotion strategies
    • Distribution strategy
    • Price strategy
    Axis III: Innovation in Marketing
    • Innovation and new ideas
    • Innovation in implementing marketing plans (product - price - promotion - distribution)
    Fourth Axis: Designing and implementing a marketing plan in your field
    • Common mistakes in preparing a marketing plan
    • Secrets of successful marketing plan
    Fifth Axis:
    • Workshops - brainstorming (many ideas and plans)
    • Practical applications

  • Certificates And Accreditation

  • Targeted Users

  • Course Benefits

  • Course Values

    - Distributed non-intensive course and comfortably and schedules evening and Meret halls.

    - The cost of training we are the least in the Kingdom of Saudi Arabia.

    - Lecturers and professional trainers and experts in their specialization.

    - Accredited by the Saudi Council of Engineers and the General Organization for Technical and Vocational Training session.

    - Continuous contact with the lecturer after the course and during the course.

    - You can re-attend the course free of charge.

    - Present in all parts of the Kingdom.

  • Agenda and Course Duration

    35 training hours

  • Upcoming Courses

    No upcoming courses are scheduled

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