• About Course

    · Advertising, marketing and communication are the most important means of providing consumers with information about products, services and ideas. This course is designed to provide training from the theoretical and practical aspects of marketing and modern communications. The participants will review many digital and traditional marketing tools and will familiarize themselves with the entire advertising and communication function using a variety of media technologies geared to the success of the campaign.

    · This course includes group exercises, case studies and brief presentations by participants to defend the results of their studies, videos and comprehensive workshops

  • Course Topics

    Program content

    Role of promotion and marketing mix

    • Overview of the marketing mix
    • The role of promotion in marketing
    • Promotional Mix Elements
    • Advertising
    • Personal selling
    • Public relations
    • Sales promotion
    • Promotional Product Lifecycle Strategies (PLC)
    • Event Management: Making a company or exposure to a brand
    • Making events
    • Key elements of effectiveness design
    • Event planning and implementation
    • Put active ingredients
    • Create an effectiveness checklist
    • Launch an advertising campaign
    • Objectives of marketing communication
    • Successful campaign properties
    • Steps in creating an advertising campaign
    • IMC Plan Model:
    • Situational analysis
    • SWOT analysis
    • Objectives of marketing communication
    • Objectives of marketing communication message
    • Marketing Communication Strategies
    • Mix marketing communication
    • Marketing Communication Budget
    • Implement marketing communication, control and control
    • Role of advertising agencies
    • The qualities of an ideal advertising agency
    • What we should ask the agency
    • Team Workshop: Launch of a comprehensive MARCOM campaign

  • Certificates And Accreditation

  • Targeted Users

    - This course targets professionals in marketing, communications, advertising, public relations, human resources, sales and business development professionals who need modern practical knowledge of marketing strategies and techniques. This course aims at all types of organizations such as large corporations, government agencies, small companies and non-profit entities.

  • Course Benefits

    • Marketing planning
    • Marketing audits
    • Analysis of the macro and micro environment
    • Marketing Communications
    • Marketing Research

  • Course Values


    - Distributed non-intensive course and comfortably and schedules evening and Meret halls.

    - The cost of training we are the least in the Kingdom of Saudi Arabia.

    - Lecturers and professional trainers and experts in their specialization.

    - Accredited by the Saudi Council of Engineers and the General Organization for Technical and Vocational Training session.

    - Continuous contact with the lecturer after the course and during the course.

    - You can re-attend the course free of charge.

    - Present in all parts of the Kingdom.

  • Agenda and Course Duration

    35 training hours

  • Upcoming Courses

    No upcoming courses are scheduled

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